We recently had the pleasure of working with Anthony Weiss of Tampa to design and produce the first newsletter for the Southwest Florida Chapter of the Cystic Fibrosis Foundation. Cystic Fibrosis is life-threatening, life-altering, life-shortening disease that affects 30,000 Americans on a daily basis. There’s a 1 in 31 chance that you are carrying the defective gene that can cause CF in your child. To find out more about Cystic Fibrosis, take a look at the newsletter.
Why is it called “65 Roses”? Say it out loud …
When Anthony’s older brother, Richard, was four years old, he overhead his mother doing volunteer work on the phone and thought that she was saying “65 roses” instead of Cystic Fibrosis. Since 1965, the Cystic Fibrosis Foundation has loving used “65 Roses” when discussing the disease with young patients. Anthony and his two brothers were born with Cystic Fibrosis.
Because of CFF’s budget constraints, the newsletter was primarily distributed electronically. In addition to the 8-page newsletter, Fresh Rocket designed an e-mail template that was sent to CFF’s Constant Contact e-mail list. The e-mail had teasers to various articles linking to the complete PDF that is hosted on the local chapter’s web site.
To find out more about Cystic Fibrosis or to find out how you can help, contact the Southwest Florida Chapter of the Cystic Fibrosis Foundation through their web site or call 813-374-9041. Anthony Weiss can be e-mailed at firstname.lastname@example.org.