Just how do you make sure that your sales message cuts through the clutter? Wouldn’t it be nice if there was a single, sure-fire way to guarantee that result? Well, there isn’t. But, that’s were professionalism and creativity come into play. If your business needs to get your message out (and what business doesn’t), make sure that you partner with an experienced advertising or design company.
An average American will be bombarded by hundreds or even thousands of advertising messages every day. Actual statistics vary widely depending upon the source, their methodology, and their research slant. But, everyone agrees that the advertising exposure a lot and that the number has increased substantially over the last several decades. The odds of anyone remembering any individual message are pretty slim.
Making your message memorable is going to require hard work. Here are several keys to cutting through the clutter:
- Make sure that your message is clear, concise, and on-target. Consumers just don’t have the time or interest in trying to figure out what you’re talking about.
- Professional graphic design helps make sure that readers (viewers, browsers, etc.) can quickly identify the most important elements of the message … and are enticed to more fully engage with the message.
- Realize that, at best, you only have a few seconds to grab someone’s attention. That’s one of the reasons that the first two points are critical to successfully communicating your message.